It goes without saying that almost everyone who uses the internet knows about Google. It is the biggest search engine platform and holds over 91% of the market share in its domain. The term Google is considered synonymous with web search. Hence, websites looking to drive more traffic should make an effort to secure higher rankings on Google.
It is worth mentioning that securing higher rankings on Google is a complicated and ongoing venture. You can’t turn your eyes away once you rank higher on it. Google introduces consistent updates over time to ensure that only valuable websites get higher rankings on its SERPs (Search Engine Ranking Pages).
It should be remembered that getting higher rankings on Google to ensure more website traffic is a tricky task requiring significant effort, exceptional skills, and expertise. In addition to the aforementioned factors, you need to be aware of a few effective tips and tricks to achieve your objective of securing higher rankings on Google.
However, the problem with most websites is that they still use old-school techniques to rank on Google. Putting effort and time into old-school methods to rank on Google is nothing but a waste of time and effort. The earlier you understand it, the better it will be for your website and its online exposure. Otherwise, you will fail to stay ahead of the curve.
This failure may lead to a situation where your competitors will be way ahead of you, and your website will fail to drive substantial traffic. If you are looking to get valuable insights regarding highly effective tips and tricks to rank higher on Google, reading this article will greatly help you. Read on to learn more about tips to secure higher rankings on Google.
Focus on Keyword Research
It should be understood that proper keyword research acts as a stepping stone to a highly successful SEO strategy. Such a strategy can help your website earn higher rankings on Google and other renowned search engines. So, make sure you put significant time and effort into research that helps you identify highly relevant keywords that have good search volume and low competition.
Once you get your hands on relevant keywords with good search volume and comparatively low competition, it is time to leverage them for higher rankings. These keywords can benefit you when you strategically use them on your website. Incorporate found keywords throughout your content in such a way that their incorporation looks natural. Use them in your blog posts, image ALT tags, titles, headings, metadata, and even FAQ sections.
Deliver Quality Content
Digital marketers and website owners should acknowledge content as a significant ranking factor. Google considers website content a serious business. You can’t overlook its importance. All search engines, including Google, consider it a prominent factor in ensuring an optimum user experience (UX). Hence, your main focus should be on the creation of quality content that sounds appealing to the targeted audience and engages them.
The content on your website should offer value to readers. So, find topics that relate to your keywords and come up with well-written, structured, and up-to-date content on them.
If you doubt the clarity, conciseness, or uniqueness of your content, rephrasing it using an AI paraphraser is a perfect solution. An advanced paraphrase tool will ensure quality content with unique wording while maintaining its actual meaning and essence.
Optimize the User Experience
As mentioned earlier, Google and all renowned search engines prioritize UX (user experience) over everything else. You should also ensure that your website offers an optimized user experience for netizens.
A great way to figure out shortcomings and gaps in your website’s ability to offer optimized SEO is to perform a technical SEO audit. This practice will help you get insights regarding page loading speed and mobile friendliness.
Valuable audit insights will help you take the necessary steps to overcome identified issues. You will be able to ensure optimum page loading time, a clear and concise layout, easier navigation, mobile friendliness, and quick access to relevant information.
Doing so will help you enhance the user experience. Google will notice an optimized user experience and a reduced bounce rate on your website, resulting in higher rankings on SERPs.
Read this: If You Want to Optimize Images for SEO
Ensure Original and Authentic Content
The EEAT guideline introduced by Google in 2023 has changed the definition of valuable content. Now, content that ticks boxes like experience, expertise, authoritativeness, and trustworthiness is considered valuable by Google. Hence, you should ensure content that fits EEAT requirements. First-hand experience has become a necessity to ensure such content.
Content written by an author with first-hand experience has depth and authenticity. Such content will also reflect expertise and authenticity to boost trustworthiness.
Many people think content articulated by generative AI can be a perfect solution to overcome this gap.
However, generative AI is not capable of offering in-depth insights into a topic like an author with first-hand experience would. If you lack first-hand experience, interview an expert in the particular domain and write insights from that interview. If you face problems writing it with clear and unique wording, take the help of an advanced paraphrasing tool. It will help you ensure polished and valuable content for the audience.
Pay Attention to Off-page SEO
Paying attention to off-page SEO is as necessary as technical and on-page search engine optimization. Backlinks are still one of the most effective ways to rank higher on Google. Hence, focus on creating high-quality backlinks from other relevant, high-authority websites.
This practice will help you signal the authoritativeness and trustworthiness of your website. Make sure you earn natural backlinks through quality content that impresses others.
You can also earn backlinks by getting accreditation for your visual assets being used by other websites. A competitively new yet highly effective off-page SEO tactic is posting on social media platforms and promoting your content through those posts.
Doing so will not only help you enhance brand awareness and engagement with the targeted audience but also earn valuable backlinks. This practice will lead to improved authority for your website.
Putting it Together
Securing higher rankings on Google is not a cakewalk. It takes significant time, effort, and expertise. We have discussed a few highly effective tips and tricks to help you rank higher on Google. However, expecting overnight results by following these tips is nothing but living in a fool’s paradise. You must stay patient and keep following a consistent SEO strategy to see improvements over time. Moreover, keep tracking results to know the progress. We wish you luck with the process!
